Targeting your local customers
alone is out dated as we are living in and doing business in digital era.
Regardless of the physical location, you want to bring customers to your
tables. There arises the question of how to reach these customers? The best and
easy way to reach your customers is making your presence online with the help
of website. The listed below are top 10 rules need to keep in mind while
designing your online ordering system for takeaway website.
1. Target
your eater
A successful website means
understanding demographically where you are and also know who you are in
business for. Target your customer and build the website experience they seek.
A few questions need to remember about your customers.
- How old is your eater?
- How much do they spend?
- What do you want them to tell their friends/family/colleagues about you?
- How long do they want to sit for?
- What does your eater need to know before coming in? How/when are they getting that information?
- What would prevent them from visiting?
- Why are you better than everyone else?
2. Make
your website navigation easy.
The
key to success is the simple user experience of your website. There are many
websites with best designs that vary immensely. Some websites have a navigation
bar and others may have a single static page in which all their information is
posted. Make information easy to access and not what you do. It sets you apart
from others.
3. Making
a responsive website
Most
of the customers do not access your website through a desktop. In fact, 75% of
customers use their smart phones to access restaurant info on the go. Make a
responsive website so that it may appear same on every platform. Make sure that
all your pages must and should respond to different devices or it becomes uber
difficult to navigate your site. Try to stay away from PDF images and menus as
they are not scalable.
4. Add
a reservation form to your website
Around
26% of customers make a reservation of table. If you provide reservations, then
never forget to add a reservation form in your website along with existing
telephone reservations. Make sure to handle reservations in house or service it
through open table which is accessible on your website.
5. Make
it easy to find your location
It
is always important to your diners to locate you and make sure that you are in
an achievable location. Never make them to dig deep into your website to find
your address. It should be available upon landing on your page. It is better to
provide a map which easily pinpoints your location relative to larger
geographical area. It make easier to understand your location rather than
having just your street address.
6. Add
images of your restaurant
“54%
of restaurant customers find information about a restaurant they’ve never been
to before.” Customers may look for photos when making a decision to eat or not
at your restaurant. It is a good idea to include images that will illustrate
their dining experience and also customers can get a vibe of your restaurant.
7. Your
menu is your bread winner
“67%
of restaurant customers review a restaurant’s menu” if they are interested in
their type of cuisine you offer and the experience you provide, they want to
see your menu. It makes easy for you to sell them on your food and value.
“30%
of restaurant customers search out nutritional information about menu items”.
Most customers look for menu items, prices, and pick out restaurants that don’t
accommodate dietary restrictions they may have. This is where you need to
identify your eater. Your menu was made for your eater, so ensure at least for
your target demographic.
8. Add
website maintenance to your job descriptions.
A
website is imperative, so build a website that you can maintain. Website
builders allow you to make quick changes whenever you need to. If you have the
resources then there is no need to spend extra bucks on website maintenance.
You can also add online brand maintenance to future job descriptions. Keep in
mind that your staff is your primary brand ambassadors and also understand your
target eater best.
9. Promote
your extended services on your website.
As
restaurateurs, you need to cater more and more to meet the needs of your
demographic, as well as the demand for your service. Most of the restaurants
provide take-out and delivery options, while others use popular mobile apps to
serve their menu outside their physical location. This is great news for your
revenue line, you want to make sure you communicate that on your website and
direct them to the order button.
10. Nothing
warms the heart like a good story.
It’s
not only food you make that entices your customers, especially growing. Customers
seek more personal connections with where they eat, which can be leveraged
through a good story on your website.
Read more......http://www.takeawaygenie.com/